It’s all about how you say it. Word Count Consulting specializes in strategic content. Whether it’s a crucial news release, splashy tourism magazine, social media campaign, corporate newsletter or a complete website rewrite, our messaging is on point. 

Serving Vancouver, B.C. & the Okanagan (and beyond). 

Struggling to find the words?

We can help

  • Create dynamic content with strategic overview for your website, specializing in municipal, business, tourism, corporate and higher education organizations
  • Write your travel guide, tourism magazine or blog
  • Wordsmith carefully crafted phrasing for vital documents including news releases, reports or social media
  • Prepare impactful award applications
  • Create inspirational content to promote an event or brand
  • Optimize content for SEO
  • Promote economic development, tourism or new business opportunities
  • Write or update your Wikipedia page

These are...

Our specialties

  • Strategic content creation (websites, blogs, marketing and promotional materials, social media, news releases, newsletters)
  • Website content strategy, restructuring and wordsmithing
  • Marketing campaigns
  • Professional document editing to CP style
  • Media relations, harnessing broad media connections
  • Public relations & corporate communications
  • Digital marketing 
  • Event marketing and organizing
  • Storytelling, news and feature articles, advertorials
  • Marketing campaigns
  • Research
  • Project management

About Katya Irwin

Founder and President of Word Count Consulting

After cutting her teeth as a news reporter in Vancouver, Katya climbed the ranks in journalism across multiple newsrooms and media outlets based in Canada, the U.K. and Australia.

She has covered court trials of high-profile cases and jumped out of airplanes for the sake of “research.” She has conducted TV interviews, 
co-written three books and edited numerous magazine titles (aka Katya Holloway). She was also co-founder and director for 10 years of an award-winning dog daycare in Metro Vancouver.

After leaving The Vancouver Sun and The Province, Katya changed course to a career in communication. She brings her passion for travel, writing and business to every campaign, specializing in tourism, municipal government, economic development and businesses both big and small. 

Katya knows media. She never misses a deadline and feeds off the rush of good story. Let’s get started on her next adventure.